In reference to the image of the smiley, universal icon of the post-modernity. The title that is the slogan of the company Smiley World "Have a happy day, have a happy life" prompt to re-read the story of Harvey Ross Ball, the creator of the first smiley. Initially, a simple logo for a company insurance to cheer up employees paid 45 dollards. Finally the image left free of right was recovered by Franklin Loufrany, the company earns much more, but harvey lived happily
pursue a materialistic happiness.